There are two times a year when Spain converts into a shopper’s paradise commonly known as ‘’Las Rebajas’’ or sale period. Ask anyone and they will tell you this is probably the best time to purchase goods you have lusted after for months and were just out of your reach, financially speaking or were just ridiculously overpriced.
Las Rebajas take place in January just after the Christmas holiday (read after the 6th of January) and again during July and generally last for a month or two. Retailers spanning from car dealers to furniture makers, jewelers, etc chop prices down from 20% at the start of the sale period all the way to 50% and sometimes 60% towards the final days. Subsequently July and January are prime times to shop for high-priced ticket items or stock up on necessities.
Because of its popularity with the locals many of whom claim to do the majority of their shopping during these sale periods, the earlier you dive in the better because sale stock is limited and it goes fast. It also can be a rather chaotic experience— long lines, shot nerves and overwhelmed retail workers are to be expected.
However if you are a brave soul that can handle the rough and tumble game of sale shopping then by all means, go for it. It will surely be worth your while. I have shopped rebajas for a number of years and although, I’ve endured a variety of annoyances I have always managed to come out feeling like a winner with a bag full of discounted goodies.